Blogging Basics and Your Business
More and more blogs are floating to the public conciousness. This is particularly true inthe political world as many will attest after the recent elections.
For those uncertain as to what a blog really is, the word “blog” is just a contraction of “web log”, a journal maintained on the internet. Typically, a successful blog is updated on a frequent basis and many are profitable as a stand-alone entity, employing on-site advertising as a revenue stream.
What many business owners fail to realize is that a blog and their participation in blogging can add directly to the bottom line of their business, and with something other than onsite advertising.
Blogging for Dollars & Web Presence
How can blogging improve your business and your bottom line? It can give you enhanced credibility, it can improve your search engine rankings and it can open another channel of communication to your prospects and clientele.
Blogging Basics
Blogging is an easy method of getting some important attention focused on your business and you can even begin for free. There are a number of blogging sites, like blogger.com~the service hosted by Google~ and wordpress.com where, in each instance, you can sign up for a free account, configure the look and options of your site and begin getting your message(s) out.
Adding a blog to your website is a little more complicated but any site builder should be able to integrate the open source(code words for free) software into a new or existing website.
Feel free to contact me if you need help with this as we’ve done it hundreds of times and have the routine down pretty well.
Blogging For Web Presence~The Skills
Do you need all sorts of language and programming skills to get the word out and begin building web presence with a blog?
No. While it’s a good idea to get up to speed on the basics of web progamming and how HTML, javascript and certain server operations affect your blog, your website and your prospects experience, the learning curve isn’t too steep and you don’t need a p.h.d. to get your message across(though I can promise you there are quite a few academics publishing on their own blogs).
There are lots of tutorials available on the internet or your web person should be able to help you get started…again, feel free to contact me if you need some assistance, we’ve done this too many times to count at this point.
The most important skill to have is the ability to write, to communicate clearly to a reading audience. Having something worthwhile to say about your business or industry is GOLD! If you have the words but struggle to type them out, dictate, baby, dictate! That’s why you’re the mover-and-shaker. You know how to avoid such obstacles, right?
So that’s the short, blog entry on how to start producing blog entries to build your web presence, engage your prospects and clientele and add to your bottomline.
I’ll have further thoughts and suggestions on this topic posted in the near future but, in the meantime, feel free to contact me via the DownRiver contact page or pick up the phone and call me at (978)834-0001 to arrange a consultation.
We’re all about your web presence.
