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It's all about web presence, with the DownRiver Group.
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If a picture is worth a thousand words, what would an informational video be worth? Communicate total context in tutorials, organizational communiques and other crucial communications, via the internet, your intranet or extranet, with embedded and streaming media services from the DownRiver group.
Web Presence In Sound And Vision!
What do the banners above have to do with your Web Presence?
They may not be familiar names but they are all software platforms on which some of the biggest names in business have built their web presence!
These platforms are also part of the tool set used by the DownRiver Group to create your web presence.
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Our job, at the DownRiver Group, is to create and manage websites that properly represent and enhance a clients business, making the client more money(and justifying our reason for being in business in the first place). We build & manage web presence and make it pay off for you. And we’re good at it.
Having been at this for better than 10 years, I can give you a knowledgeable appraisal of what causes your web presence to suffer, and what makes that web presence produce.
Common Web Presence Ills & Cures
The Ill ~ Using Cheap, DIY Services
I’m not averse to clients taking their sites “in house”, or using web-based services, provided they have an educated reason & the proper personnel for doing so. A real quick way to poison your web presence, though, is to try and take on a job without the right tools & qualified personnel.
Some people, who shouldn’t, try to change their own oil.
Some people try to do their own home self-surgery.
Proper web development fits somewhere between those 2 tasks and getting it wrong can cause a mess or a world of pain and aggravation. And then it usually costs even more to rectify, nevermind the fact that, from what I’ve seen, those “cheap DIY” services offered by most are grossly overpriced.
The Cure ~ Make sure you have qualified help. You’re friends’ cousin who plays video games and always wins? That’s not really a strong qualification. Nor does knowing how to “cut and paste” from the web make someone a web designer.
The Ill ~ Refuse to update the site.
Ever been in a waiting area where they never change the magazines? Would you like reading the same magazine, everyday, week after week after week?
Sites can become stale, easily, losing you visitors, search engine ranking and money.
The Cure: Freshen up your site. Build/hosting clients of the DownRiver Group get minor weekly updates, free of charge. A couple of paragraphs of text, some new pics every week or 2 works wonders.
The Ill ~ Insist on “bells and whistles”(especially the wrong ones).
Too many people fall into this trap. Yes, you want something to engage and interest your visitor; a little (of the right thing) is good but a LOT can kill your site deader than Mrs. O’Learys’ cow.
Case in point: Flash/Splash pages.
 Lots of people ask me about them and in 99% of the cases they are the worst thing a client can do. Very fun, when they work right, very bad when they don’t or are cheaply constructive. Either way, they’re expensive(and, yes, we CAN do them but let’s talk, first).
They may be appropriate for what you’re offering and you have the budget but in terms of getting found on the search engines, they end up costing you more in that regard also.
The Cure: Employ the K.I.S.S. method(keep it simple, silly). Well, keep it simpler.
The Ill ~ Mistaking the Medium
I’ve said it before and I’ll say it again; having a web site does not necessarily mean having a positive web presence.
Your web site isn’t a business card, it’s not a magazine, it’s not an electronic flyer or poster. It’s all of these and much, much more.
Making this mistake and not utilizing this medium properly will, at best, waste time and money. Worse, it can damage your reputation and even cause you legal problems.
The Cure: Think through what you want to achieve with your web presence. Find qualified advisors and take that advice, just as you would a mechanic, a doctor or a lawyer.
Of course there are any number aspects that can effect your web presence, for better or worse. This is just the short list of most egregious ills that we see, along with the web presence cures we apply to our clients’ sites.
Proper web presence nets profits. Contact us when you’re ready to make money with your web site.
Are you ready? Keep this one under your hat, keep it amongst ourselves, leave it on the downlow.
This Secret is a game changer, and if everyone were doing it?!?
Chaos ~utter chaos!
Of course, not everyone will actually DO it, even if it virtually guarantees success & it costs very little, nothing in fact, after one factors in the positve return of whatever amount or type of investment one makes into this Secret process.
It’s true, even a marginal investment in this mystical method guarantees a positive return, with potentially HUGE returns, and this isn’t any of the internet snake oil promised on an ever-increasing “paid product placements” on the late-night cable channels, broadcast radio & dubious internet banner ads.
It’s a simple technique and won’t even make you sweat.
It’s contained in one, simple word.
Are you ready?
DO.
To achieve success on the internet(and in any field), one must “DO”! You must put yourself out there in some form appropriate to your customer base. You have to invest of yourself, in thought, in time and/or in money and you must do so consistently!
Want a better ranking for a search engine key phrase, i.e. Better Web Presence?
DO! Create a lens or a hub(contact us if you don’t know what these are).
Want people to send you money via the internet?
DO! Set up a shopping cart for products to offer on your website.
Want more of the local populace to visit your website?
DO! Create a photocopy flyer campaign and distribute it locally.
Your web success is the yield of your investment, much like a crop harvest ~say corn, or pumpkins~ is the result of a season(or many) of investment to a field, to a crop. Try as they might, farmers have yet to develop a method whereby they can throw some VERY expensive seed to the soil outside their window, then, feet up on the sill, watch out that window a few hours per week as the crops pop up quickly, magically shoving mystical fruit through the window and into strategically placed baskets.
The Method of DO, applied to your internet endeavor, is the closest technique of which we know for those “Jack in the Beanstalk” type returns.
The Method of DO, mixed with the magic of the internet creates an alchemy that will give you a return, too.
DO:
…write a blogpost.
…hand out 3 business cards.
…update your website.
…participate in a discussion.
…advertise your website in a local paper.
…call a customer(DON’T call JUST to sell them something).
…give a good customer a freebie.
This is just a short list. I’m certain you can come up with some more ideas(and, please, feel free to share some of them via the “comments” at the bottom of my post)
An important key to DO is to be frequent. Like crops, the seeds of success you plant need some regular reinforcement. Just as a crop needs cultivating, your web presence needs regular care and attention and, if one is very attentive, the yields will be worth the efforts.
Try it for the rest of the calendar quarter. I think you’ll like your “harvest”, should you employ the proper amount of DO.
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