Site Design, Implementation & Maintenance
Obviously having a domain name isn’t enough. You need all the files and connectors, properly written, encoded, validated and transmitted to a server in order for your web presence to magically occur when a prospect comes looking for you.
A poorly executed site, a site that makes a prospect want to hit their back button, a site that crashes your prospects window can be worse than no site at all!
And just as owning a scalpel and a mask doesn’t qualify someone to remove your appendix, owning a computer, knowing some lingo and having a website doesn’t qualify one to build or administrate your website.
Like we’ve said before, a proper site gives you a positive web presence and makes you money; done wrong, it just costs you money!
Planning an e-commerce site, an informational site or an entertainment site? The DownRiver Group can help you “navigate the waters” to acheive that safe harbor of web presence and web success!
Contact The DownRiver Group to find out how.
Website Basics
Site Hosting
Once all your files, images, special programs(called scripts) and everything else is assembled and tested, this package that creates your website must be hosted on a special computer, called a server.
The files, sitting in that server in a folder with your domain name on it, is where prospects that come looking for you land.
Most design companies can provide some sort of hosting and often they are simply contracting from a major server “farm”. A few manage their own servers, in their own facilities.
We’ll simply say that managing a server is an enormous job that leaves little(if any) time for managing clients websites properly.
If you look about the DownRiver site you will see advertising for hosts that we work with, trust and approve. There are a few reasons why we have a number ot servers that we work with(and are regularly field-testing others). The main reason is that the internet is a dynamic and rapidly changing environment and we want to have the best and most effective providers and software platforms at our, and your, disposal.
Contact The DownRiver Group with any questions about hosting and servers and, as a special treat, we’ll tell you about our experience with a “boutique hosting” oufit that maintained their own servers!
Hosting Basics
Traffic Analysis & SEO
Having a website isn’t enough, anymore. At last count there was something on the order of 10 million webpages being added to the world wide web, every day!
Can you compete with that volumn? Can you get found?
With DownRiver Group Services the answer is “yes”!
How will you know? How can you tell?
The DownRiver Group uses industry standard tools(and certain proprietary tools, as well) to analyze your position and rank, your web presence, with the top search engines. We research your competition and then come up with the strategy and tools to make you competitive and boost your web presence. We also employ standard and specialized tracking methods to analyze your current traffic and any changes or anomolies(which might also point out security breaches or issues).
SEO & Traffic Basics
Web Presence Through Copywriting
Most people will pick up a newspaper or magazine based on it’s headlines. How it gets place on the rack at the book or grocery store is somewhat arbitrary and the interior content has little to do with the placement on the shelf or the customers decision to pick up their choice.
Unlike magazines and the DooDoo-esque newspapers, website and judges primarily on their interior content, filtered against their headlines and these are the primary criteria for deciding what shows up on page 1, and what shows up on page 1001 when it comes to the search engines.
Your content must be written and presented properly in order to maximize your web presence, and the style is unlike that of an award-winning brochure or a traffic-driving mailing.
Applications Design & Deployment
Applications can be as simple as embedding google maps to aid your prospect in finding your venue or they can be sophisticated ad-rotation databases driven by meteorological data. Applications can handle and present data that is important to your propect and to you, in specialized manner & format; they can engage and/or inform your clientele and increase the level of trust with you or your company as a provider of goods or services.
The contact form on the DownRiver Group Contact page is an example of an application. Please, use it to send us you questions or comments about how we can help you acheive web presence and web success!
